PENERAPAN TEKNIK MARKETING MIX DALAM PENGEMBANGAN ONLINE SHOP PADA TOKO VAPEGEH_LAMPUNG BERBASIS WEB

TRIE WIRATAMA, MUHAMMAD ANGGA (2024) PENERAPAN TEKNIK MARKETING MIX DALAM PENGEMBANGAN ONLINE SHOP PADA TOKO VAPEGEH_LAMPUNG BERBASIS WEB. Strata 1 thesis, Universitas Teknokrat Indonesia.

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Abstract

Vapegeh is a Small and Medium Enterprise (UKM) which operates in the field of selling electronic cigarettes which are usually called vapes, located at the object, Lampung 35116. Vapegeh was founded in 2020, precisely in February. The initial idea for forming this vapor shop was when Algo VG (Owner Vapegeh) At that time, around the beginning of 2014, e-cigarettes were not yet booming like they are now and in Lampung itself there were still very few vapor shops that met the needs of e-cigarette lovers. Initially, Algo VG often shopped online from Jakarta to simply order liquid vapor and at that time it was difficult to find vapor or liquid in Lampung so Algo VG saw this opportunity and tried the vapor business. Marketing strategy is a core ingredient in marketing products, in online product sales it is very necessary because there is an indirect relationship between buyers and sellers. Service quality in online product sales includes honesty, speed in responding to customer questions, providing guarantees or guarantees, delivery processes, neat packaging and other services that support gaining customer trust. Difficulty in carrying out transactions is one of the obstacles for customers to purchase products online and choose the correct online site. So, based on the background explanation above, the author will apply marketing mix techniques in creating e-commerce for website-based Vapegeh shops because websites are one of the most popular promotional media that have unlimited time and space coverage. With the website, customers can see the products and prices sold by Vapegeh in the marketing mix known as the Product and Price variables. Then customers will be offered attractive promotions from Vapegeh so that customers are interested in making purchase transactions on the website in the marketing mix known as the Promotion variable. After the customer makes a purchase transaction, the customer can find out the status of product delivery in the marketing mix known as the Place variable. Then the Vapegeh owner can find out the number of purchase transactions made by customers in the marketing mix, known as the People variable. After the customer makes a purchase transaction, the customer must comply with the purchase procedure, namely by paying for the ordering transaction first and then the product will be delivered, in the marketing mix it is known as the Process variable. After payment, the customer will receive proof of the purchase transaction in the form of an invoice in the marketing mix, known as the Physical Evidence variable

Item Type:	Thesis (Strata 1)
Uncontrolled Keywords:	Design, System, Marketing Mix, Vape, Product, Web.
Subjects:	SISTEM INFORMASI (S1) > Online Social Network SISTEM INFORMASI (S1) > Online Social Network
Divisions:	Fakultas Teknik dan Ilmu Komputer > S1 Sistem Informasi
Depositing User:	Pustakawan Admin 1
Date Deposited:	30 Aug 2024 04:40
Last Modified:	30 Aug 2024 04:40
URI:	http://repository.teknokrat.ac.id/id/eprint/6187

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