PENGARUH WORD OF MOUTH COMMUNICATION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ANGKRINGAN DI BANDARLAMPUNG

PUSPITA, MAYA (2023) PENGARUH WORD OF MOUTH COMMUNICATION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ANGKRINGAN DI BANDARLAMPUNG. Strata 1 thesis, Universitas Teknokrat Indonesia.

	Text (Full Teks) skripsi19411199.pdf - Published Version Download (3MB)
	Text (Abstrak) abstrak19411199.pdf - Published Version Download (621kB)
	Text (BAB I Pendahuluan) b119411199.pdf - Published Version Download (143kB)
	Text (BAB II Landasan Teori) b219411199.pdf - Published Version Download (174kB)
	Text (Daftar Pustaka) daftar_pustaka19411199.pdf - Bibliography Download (224kB)

Abstract

This study aims to determine the influence of Word of Mouth Communication and Product Quality on Angkringan Purchasing Decisions in Bandarlampung. The population in this study is the Angkringan in the city of Bandarlampung. The sample selection in this study was carried out by purposive sampling with 160 respondents as samples and data obtained from respondents using a questionnaire distributed online. This study uses quantitative research and uses analytical methods using multiple linear regression analysis. The results showed that word of mouth communication and product quality had a positive and significant effect on purchasing decisions either partially or simultaneously. Keywords: Purchase Decision, Word of Mouth Communication, Product Quality, Angkringan

Item Type:	Thesis (Strata 1)
Uncontrolled Keywords:	Purchase Decision, Word of Mouth Communication, Product Quality, Angkringan
Subjects:	MANAJEMEN > Manajemen Produksi Dan Operasi
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Asep Haikal Kurniawan S.IP., M.A
Date Deposited:	20 Feb 2024 02:38
Last Modified:	20 Feb 2024 02:38
URI:	http://repository.teknokrat.ac.id/id/eprint/5740

Actions (login required)

View Item