ANALISIS PENGARUH PROMOSI DAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT PEMBELIAN PADA TOKOPEDIA

Yani, Dina Caesar (2021) ANALISIS PENGARUH PROMOSI DAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT PEMBELIAN PADA TOKOPEDIA. Strata 1 thesis, Universitas Teknokrat Indonesia.

	Text (Full Skripsi) skripsi17311033.pdf - Published Version Restricted to Registered users only Download (958kB) | Request a copy
	Text (Pendahuluan) b117311033.pdf - Published Version Download (303kB)
	Text (Abstrak) abstrak17311033.pdf - Published Version Download (5kB)
	Text (Daftar Pustaka) daftar_pustaka17311033.pdf - Bibliography Download (301kB)

Abstract

In this modern era, Indonesia already has so many E-Marketplaces (Online Markets) making this emarketplace easier for consumers to do shopping easily. One type of marketplace that is quite popular in Indonesia is Tokopedia. Tokopedia always holds sales promotions every month, thereby increasing purchase interest. This increase can be seen from the number of monthly visits to Tokopedia, and seeing the traffic of the marketplace in Indonesia. This study uses the Technology Acceptance Model (TAM) to determine the effect of sales promotion on purchase intention. The data used in this study are primary data obtained from respondents who use Tokopedia. The results of this study that sales promotions significantly affect purchase intention, but one of the TAM components, namely perceived usefulness, has no effect on purchase intention.

Item Type:	Thesis (Strata 1)
Uncontrolled Keywords:	Minat Pembelian, Technology Acceptance Model, E-marketplace, Tokopedia
Subjects:	SISTEM INFORMASI (D3) > ANALISIS APLIKASI E-MARKETING
Divisions:	Fakultas Teknik dan Ilmu Komputer > S1 Sistem Informasi
Depositing User:	Asep Haikal Kurniawan S.IP., M.A
Date Deposited:	24 Dec 2021 02:15
Last Modified:	24 Dec 2021 02:15
URI:	http://repository.teknokrat.ac.id/id/eprint/3225

Actions (login required)

View Item