Brand Naming Of Made In Indonesia Products : Word Formation Study

PRATAMA, GISAN (2021) Brand Naming Of Made In Indonesia Products : Word Formation Study. Strata 1 thesis, Universitas Teknokrat Indonesia.

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Abstract

Abstract This research attempts to explore word formation study which focuses on the brand naming of made in Indonesian products. The aim of this research is to delineate the word formation processes in term of product’s name in Indonesia and the meaning. The method which used in this research is descriptive qualitative method. The data in this research are products name which made by Indonesian companies and the data are taken in the form of words from the observation in convenient store (Alfamart, Chamart and Indomart) and Chandra Superstore starting from 3rd -5th August 2020. The data are analyzed used the theory of word formation by Plag (2002) and the theory of semantics by Kreidler (1998). Based on the analysis which has been done, it can be concluded that there are three types of word formations used in the name of products in Indonesia which are blending, compound and affixation. In blending there are ten data, compound seven data and for affixation one datum. For semantics, the products name which have been collected by the writer showed that denotation meaning appear in eleven data and connotation meaning appear in seven data. This research reported that the phenomena word formation process in term of products name in Indonesia is the fact. The company tend to create and used the new word to attract people to buy and use their products especially the company which used AIDA model in their marketing strategy.

Item Type: Thesis (Strata 1)
Uncontrolled Keywords: AIDA model, connotation, denotation, products name in Indonesia, word formations process.
Subjects: SASTRA INGGRIS
SASTRA INGGRIS
Divisions: Fakultas Sastra dan Ilmu Pendidikan > S1 Sastra Inggris
Depositing User: Asep Haikal Kurniawan S.IP., M.A
Date Deposited: 08 Mar 2022 02:25
Last Modified: 08 Mar 2022 02:25
URI: http://repository.teknokrat.ac.id/id/eprint/3713

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